HEART OF THE DEAL

By Dr. Joe DeAngelis and Kevin Mathews

Heart of the Deal dives deep into the high-stakes, high-reward world of medical device sales, offering the first-of-its-kind playbook for dominating the medical device sales landscape—whether you're a newcomer looking to break in or a veteran aiming to join the seven-figure earners club. Drawing inspiration from the concept of "The Operating Room Green Light," DeAngelis and Matthews make a crucial distinction that sets them apart: while most sales books focus on generic tactics, this examines the unique psychology, technical expertise, and relationship dynamics that drive success specifically in medical device sales.

The book introduces readers to the concept of "Clinical Currency"—the unique blend of medical knowledge, sales savvy, and relationship capital that top performers leverage—and shows how mastering this balance leads to unparalleled success.

What if we told you there’s a sales career where rookies routinely earn more than seasoned lawyers and top performers make more than most doctors? You’d probably think we were selling you a get-rich-quick scheme. But we’re not. We’re talking about medical device sales. Global business consultant Dr. Joseph DeAngelis and medical device marketer Kevin Mathews have teamed up to introduce you to a high-stakes, high-reward world where mastering "Clinical Currency"—the unique blend of medical knowledge, sales savvy, and relationship capital that top performers leverage—will lead to unparalleled success. Heart of the Deal offers the first-of-its-kind playbook for dominating the medical device sales landscape—whether you're a newcomer looking to break in or a veteran aiming to join the seven-figure earners club.